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About Us


Your Good Name is Our Business





Our Mission: "To assure absolute customer satisfaction, U.S. Nameplate Company is dedicated to providing the highest quality, the fastest delivery, and the lowest possible cost."

Since 1970, U.S. Nameplate Company has been owned and managed by Dick Novetzke, Chairman of the Board. A former Navy pilot, Dick expanded the facility and production capacity four times to its current 77,000 square feet. Although U.S. Nameplate started with metal plates only, Dick followed customer needs as well as industry trends so that we now print, etch, emboss, form, die-cut, and fabricate a wide variety of metal and flexible substrates, using unlimited range of colors and designs.

Susan Torbett, a 25+year employee at U.S. Nameplate serves as our National Sales Manager. Susan’s duties include the management of the customer service department, our network of national sales representatives, independent brokers, new product introduction, trade show representation, new customer acquisition, and customer satisfaction. She is a dedicated employee focused on ensuring that our customers receive the highest attention to detail, accuracy, and timely delivery of the order. Susan’s knowledge of U.S. Nameplate operational activities is invaluable to our customers. Her dedication to our customers surpasses all industry expectations.

Andrew Novetzke, Western Regional Sales Manager, resides in Salt lake City, Utah. As a 13-year veteran of U.S. Nameplate, Andrew is responsible for sales, service, and development within an 11-state western territory. He regularly attends trade shows, serves on many of our member organization boards, and helps develop new industry markets. Andrew’s goal is to grow the company by serving customers with fairness and honesty.


Nathan Smith is our Production Engineer with responsibilities ranging from purchasing to ISO 9001 certification. Nathan’s additional duties include managing our quality standards, safety, cross training, and equipment maintenance. Nathan is dedicated to ensuring that our customers receive the highest standard of quality workmanship. He has received his certificate of training in 6 Sigma that ensures quality project results.

Dan Wolfe is the Company Controller and is responsible for all accounting and human resources functions. Dan has been with the company for more than 13-years. Dan provides daily metrics that help support the management of the company.

U.S. Nameplate Company has top-notch Customer Account Representatives:


Donna Ulch is a 30+ year veteran of U.S. Nameplate Company and has worked many areas of both production and sales. With her experience in providing quotations of the highest quality and lowest price, she is part of a customer service team you can rely on. You can depend on Donna for her unsurpassed knowledge of materials and production processes.


Kendy Hogan has served many roles within our company for the last 10+ years. Her current position as a customer service account representative is definitely a plus for our customers. You can trust that Kendy will go the extra mile for you to ensure that your order is processed and delivered to your requirements. Her goal is to ensure that each customer will be completely satisfied with their purchasing experience at U.S. Nameplate Company.


Carrie Smith has been with U.S. Nameplate Company for 5+ years, and supports our customers with a smile and a friendly voice. A graduate of the University of Iowa in business and marketing, she is an expert in all aspects of customer service. Carrie works efficiently and effectively to ensure that the customer parts are produced and delivered on time and at the lowest price.